Despite the obvious risks, these men won’t be put off from exercising their faith and beefing up their luck. They volunteered to be trampled upon by cows in the belief it brings good luck. The villagers are seen lying down on the streets of Ujjain, in Madhya, central India, to mark Ekadeshi, an auspicious day after the Hindu festival of Diwali.
One regular participant, Manoj Kumar, 27, said he is well aware of the dangers but is tempted by the prospects of improved fortunes.
He said: ‘I know it can be fatal but cow is our mother and she would not kill anyone so there is no danger at all. Sometimes when the mother is angry she punishes us for our mistakes. ‘Most of us are unhappy with something or other in our life. We all have problems whether at home or work. But we believe if we allow us to get crushed by cows, the almighty will appreciate our sacrifice and pain and solve all our issues and bless us with happiness.’