Messaging app Snapchat will surpass Twitter and Pinterest in the number U.S. users this year, according to a new report from market research firm eMarketer.
Snapchat’s U.S. user base will grow 27.2% to 58.6 million users, that would put it ahead of Twitter’s predicted 56.8 million U.S. users and Pinterest’s 54.6 million, according to eMarketer.
Passing Twitter and Pinterest would be yet one more achievement for Snapchat, the fast growing startup best known for its disappearing photos. Since its debut in 2011, it has gained huge momentum and a valuation of $20 billion in its most recent funding round.
Snapchat, which has 110 million daily active users worldwide as of December, according to Bloomberg. is becoming the social media app of choice for young users.